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Sometimes called Local Search Marketing. Local SEO refers to improving your site's real-time visibility in local searches; when consumers in your area, (usually within 15-20 miles) are searching for your products or services, verses traditional digital marketing SEO which focuses on improving your site's visibility on a nation or global scale.
Local SEO allows you to capture local search territory to connect active searchers in your area, searching relevant to products and services your biz offers . SEO and Local SEO use many of the same digital marketing strategies.
Optimizing your site for Local SEO delivers more targeted digital marketing traffic and more traffic for relevant search terms. Greater local visibility means more foot traffic, more customers and more sales.